Tourism in Transition: The Future of Las Vegas

Las Vegas is no longer just the world’s playground—it’s the world’s laboratory for the future of tourism. From the groundbreaking of major league stadiums to the rise of AI-driven guest experiences, the “Vegas Brand” is undergoing its most significant transformation in a generation.

Join AMA Las Vegas for our final luncheon of the 2025-2026 season as we explore Vegas 2.0. We’re bringing together a diverse panel of visionaries to discuss how the city is balancing its iconic legacy with a future defined by the “Vibe Economy,” global sports migration, and hyper-personalized hospitality.

This is our “Championship Season” finale! We’ll be celebrating our year-end wins, highlighting our “Bridging the Gap” successes with UNLV, and providing an exclusive first look at the 2026-2027 “High Life” board and vision.

This session is designed to provide actionable insights for marketers across all sectors (Hospitality, Tech, Agency, and Small Business). Our panel will tackle:

• The Experience Pivot: How brands are shifting marketing spend from traditional media to “Immersive Activations” that drive global social currency.
• The Sports Migration: With the A’s, Raiders, and F1 now permanent fixtures, how is the “Sports Capital” title changing the way we market to both the local resident and the international tourist?
• Hospitality Tech & AI: From “AI Concierges” to data-driven loyalty, how the Strip is using technology to make the “High Life” accessible and personalized for every guest.
• Cultural Intelligence: Marketing to a more diverse, global traveler—how Las Vegas is evolving its messaging to be more inclusive and representative of the “New Majority.”
• Legacy vs. Landscape: How classic Vegas icons are reinventing themselves to stand out in an increasingly crowded and tech-forward landscape.

Meet Our Moderator

Stay tuned for an amazing moderator!

Meet Our Panelists

Eric Eisenberg – Casino Marketing Executive, Park MGM

With over 25 years of dynamic experience in the hospitality and casino industries, Eric has made a significant impact in various leadership roles. He previously served as the Regional Director of Hotel Operations for Boyd Gaming in Las Vegas. Eric’s expertise extends to leading hotel operations for resorts in Florida and regional casinos in Louisiana, showcasing his versatility and commitment to excellence.

Eric also has extensive experience as a Casino Marketing and Player Development Executive at The Venetian, Harrah’s, Caesars Palace, and Hard Rock. Most recently, he returned to the MGM Resorts family at Luxor, Park MGM and NoMad, further solidifying his reputation as a leader in the industry.

A proud graduate of the Harrah College of Hospitality at UNLV, Eric continues to give back to his alma mater as the President of the Hotel Alumni Association. In his spare time, Eric and his wife Stacey enjoy traveling, cruising, and are avid foodies, binge-watching great shows and movies and attending live concerts.

Cici Zhang is the CEO of Elite Displays and Yaham LED US, a second-generation, family-run company that has quietly become the primary force behind the visual evolution of the Las Vegas Strip. A Las Vegas native, CCSD alum, and graduate of UNLV’s Lee Business School, Cici has spent the last six years transforming her family’s legacy from the first US distributor for Yaham LED into a premier, fully integrated global solutions provider.

Under Cici’s leadership, her company has captured a dominant 65% market share of large-scale LED installations in the local market. Her portfolio includes the city’s most ambitious digital landmarks, most notably the revolutionary Resorts World digital landscape, the massive LINQ Promenade Pylon Marquee, and the Hard Rock Cafe’s iconic digital exterior and custom LED guitar. Her work defines the guest experience at world-class properties including Encore, Wynn, The Venetian, and the Forum Shops.

Beyond the neon of Nevada, Cici’s influence extends worldwide, powering high-impact environments for the Vancouver Canucks (NHL), Vanderbilt University, and premier retail destinations like Scottsdale Fashion Square. As a prominent female AAPI leader, Cici is redefining the intersection of technology and storytelling. By offering turnkey, highly customized LED environments, she has positioned Elite Displays at the forefront of experiential innovation, shaping how global destinations engage audiences through the future of light and motion.