About Event This session walks founders through building a brand that generates repeat revenue without relying on cold outreach. Topics include building a niche brand, attracting the ideal customer, and converting customers into loyal brand champions. Founders will leave with a foundation for eliminating cold calling, increasing organic sales, and creating consistent monthly cash flow through customer loyalty. Who It’s For Small business owners looking to move past cold calling and build a customer base that returns on its own. About the Speaker The session is led by Shaundell Newsome, Founder & Visionary of Sumnu Marketing. A four-time SBA award winner and published author, Newsome started his first business in 1982 as a teenager in Brooklyn, later served a decade in the US Air Force, and spent seven years as Marketing Director for Station Casinos before launching what became Sumnu Marketing in 2006. The firm won SBA Nevada Family-Owned Business of the Year in 2015 and today operates as a multi-generation family business. Newsome serves on the Vegas Chamber of Commerce Trustee Board, the Small Business for America’s Future board as co-chairman, and the Nevada Small Business Development Center Advisory Board.