For Partners Focused on Turning Marketing Into Revenue

The Partner Marketing and Revenue (PMR) Pre-Day is a focused, hands-on experience for Microsoft partners looking to turn marketing efforts into measurable growth.

Designed for marketers, sales leaders, partner managers, and revenue-focused teams, this pre-day brings together modern go-to-market strategy, real partner insights, and practical frameworks to help you better align, influence buying committees, and drive pipeline.

This isn’t theory or surface-level inspiration. It’s built for operators – people responsible for results.

Why Attend

• Align marketing, sales, and BD around revenue – not activity
• Understand how buying committees actually make decisions
• Learn what’s working right now across partner go-to-market
• Walk away with strategies you can implement immediately

What You’ll Cover

• Buying Committees & Modern Buyer Behavior
• Revenue Alignment Across Marketing, Sales & BD
• AI & Discoverability in the Buyer Journey
• Events-to-Pipeline Strategy
• Partner & Channel Marketing
• Modern Demand Generation

Who Should Attend

• Partner marketers & demand gen leaders
• Sales & business development leaders
• Partner & alliance managers
• Growth-focused executives

What You’ll Leave With

• A clearer, more aligned revenue strategy
• Practical ideas to improve pipeline and conversion
• A better understanding of how today’s buyers actually buy
• A focused action plan you can put to work immediately

” Loved the content, and the sense of community amongst the marketers in the room. This has been my DynamicsCon highlight the last two years! ” – Kelly M

“I found the 2024 Partner Marketing Event incredibly valuable. It offered a great opportunity to network and actionable ideas I could go home and implement immediately. Highly recommended if you want to stay ahead of the curve in elevating your short- and long-term marketing efforts!” – Lynda H

“The first Biz Apps partner event was great and did not disappoint. I walked into the event feeling some imposter syndrome, but that quickly went away because everyone was welcoming and eager to share their knowledge. I left the event feeling excited for what’s to come and can’t wait until next years event.” – Kristen H