Celebrating Las Vegas Technology & Innovation
Celebrating Las Vegas Technology & Innovation
Understanding the Community Opportunity for Your Startup
In this presentation and mini-workshop, Bill will share his framework for evaluating the business opportunity for developing a community ecosystem for your startup. Based on 20 + years of experience working with organizations from startups to some of the world’s largest technology brands, Bill will talk about why he thinks there is an incredible opportunity post-pandemic to develop community ecosystems, provide examples of how community programs have provided value to the companies that host them, and get down into the details of what the heck a “community” actually is.
Participants will:
About Bill
Bill Johnston is a pioneering online community-builder, strategist, and designer. His passion is designing online community ecosystems for purpose-driven organizations. Bill founded Structure3C to help organizations create community experiences that power customer engagement and unlock new market opportunities, working with industry-leading firms like IBM, Salesforce, Intuit, and Siemens. Prior to founding Structure3C, Bill held Global Director positions at Autodesk and Dell, where he was responsible for online community and social media globally. Bill is active in the local Reno startup ecosystem as an advisor and investor. Bill spends his winter weekends “on the hill” volunteering as a snowboard instructor at Sky Tavern, helping stoke Reno’s future shredders.
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UNR Innevation Center, 89501