Tech.Vegas

Immersive Vegas: Experiential Marketing & Tech Stacks
2026-09-10 11:30 - 13:00 (America/Los_Angeles) | Fogo de Chao, 360 E Flamingo Rd Las Vegas, NV 89169 United States
Ever wondered how you market a venue when the product is literally a mind-bending, multi-sensory physical journey?
Las Vegas has officially graduated from the “entertainment capital” to the global epicenter of immersive entertainment. But behind the awe-inspiring visuals and massive structural footprints lies a complex digital and operational web that traditional marketing textbooks never prepared us for.
At our September Luncheon, we are skipping the high-level buzzwords and dry slide decks to dive deep into the real-world operational mechanics of immersive spaces. We are mapping out the strategies that keep cutting-edge physical attractions packed in a highly competitive tourist and local market.
From spatial audio integrations and scent-marketing tactics to the high-stakes world of real-time dynamic ticket-yield algorithms, this is your ultimate behind-the-scenes pass to the future of experiential branding.
🎯 Who Is This For?
This isn’t just for traditional tech marketers—experiential design touches every single modern business. This room is built for:

Creative Directors & Event Producers who want to build unforgettable physical brand activations.
PR Specialists & Brand Managers looking to generate massive organic social currency.
Hospitality & Tourism Marketers striving to capture both transient tourists and loyal local residents.
UX/UI Designers & Tech Enthusiasts curious about how digital design merges with real-world, physical spaces.

🎯 What You’ll Walk Away With:
We design our luncheons so you leave with a filled notebook and actionable ideas. By attending, you will learn:

The Biometric Edge: How to use multi-sensory marketing (sound, scent, touch) to create emotional core memories that bind consumers to a brand.
The Tech Blueprint: A peak under the hood of the spatial audio, projection-mapping, and hardware tech stacks driving immersive storytelling.
Pricing Psychology: How to implement dynamic ticketing algorithms to maximize guest capacity and drive revenue without alienating your audience.
Scale-Down Tactics: How to translate these multi-million dollar, enterprise-level experiential concepts to fit a brand or budget of any size.

Meet our Panelist

MacKenzie Rollison aka Pineapple – Director of Local Activations and Partnerships at the Museum of Ice Cream
With over 10+ years as an accomplished and results-oriented sales and marketing executive, with a background spanning both the Entertainment, Attraction and Exhibition Consumer, Group & Trade Sales Industry. Demonstrated expertise in recruiting, nurturing, and retaining high-performing teams within challenging and competitive markets. Strengths in data analysis and a dynamic leader known for motivating teams and cultivating strategic relationships to drive key business initiatives, with a specialized focus on growth strategy and optimizing team efficiency for enhanced revenue outcomes.
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