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DTSTART;TZID=America/Los_Angeles:20261008T113000
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DTSTAMP:20260928T040133Z
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UID:10007633-1791459000-1791464400@tech.vegas
SUMMARY:The Loyalty Loop
DESCRIPTION:The Loyalty Loop: How to Capture\, Engage\, and Retain Modern Audiences\nIs your marketing strategy trapping customer attention—or giving them a reason to stick around? In today’s crowded digital landscape\, winning an initial conversion is only half the battle. True growth lies in turning one-time buyers into brand advocates. \nJoin AMA for an interactive panel discussion as we break down The Loyalty Loop. We’ll explore the fine line between short-term acquisition tactics (“the cheese in the mousetrap”) and long-term engagement strategies like gamification\, loyalty programs\, and personalized customer journeys. \nWhat You’ll Learn & Key Takeaways\n\nMouse Traps vs. Value Props: Moving beyond high-friction capture tactics to create genuine brand pull.\nThe Power of Gamification: How to use rewards\, milestones\, and interactive experiences to drive continuous engagement.\nClosing the Loyalty Loop: Strategies for turning customer data into personalized\, repeatable retention touchpoints.\n\nWho Should Attend\n\nGrowth & Performance Marketers looking to lower acquisition costs and increase Customer Lifetime Value (LTV).\nBrand Strategists & Lifecycle Marketers designing retention\, email\, and loyalty programs.\nProduct Managers & Content Marketers interested in integrating gamification and interactive elements into user experiences.\nBusiness Owners & Executives focused on building sustainable\, loyal customer bases.\n\nFeatured Speaker Lineup\nModerator\n\nTBA\n\nFeatured Panelists\n\nTBA\n\nEvent Sponsors\nA special thank you to our sponsors for supporting local marketing education and networking: \n\nTBA\n\nSecure Your Spot\nDon’t let your audience slip away. Join us for networking\, practical insights\, and actionable retention tactics you can implement right away. \nInterested in Speaking at This or Future AMA Events?\nAre you an expert in audience retention\, gamification\, or customer loyalty programs? We’d love to feature your insights. Complete the form below to apply as a speaker or panelist. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWhat insights or case studies can you share on audience capture and retention? *\n\n\n\n\n\nSubmit
URL:https://tech.vegas/event/the-loyalty-loop/
LOCATION:Fogo de Chao\, 360 E Flamingo Rd Las Vegas\, NV 89169 United States
CATEGORIES:Business,Networking
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260910T113000
DTEND;TZID=America/Los_Angeles:20260910T130000
DTSTAMP:20260829T034632Z
CREATED:20260829T034632Z
LAST-MODIFIED:20260829T034632Z
UID:10007495-1789039800-1789045200@tech.vegas
SUMMARY:Immersive Vegas: Experiential Marketing & Tech Stacks
DESCRIPTION:Ever wondered how you market a venue when the product is literally a mind-bending\, multi-sensory physical journey?\nLas Vegas has officially graduated from the “entertainment capital” to the global epicenter of immersive entertainment. But behind the awe-inspiring visuals and massive structural footprints lies a complex digital and operational web that traditional marketing textbooks never prepared us for. \nAt our September Luncheon\, we are skipping the high-level buzzwords and dry slide decks to dive deep into the real-world operational mechanics of immersive spaces. We are mapping out the strategies that keep cutting-edge physical attractions packed in a highly competitive tourist and local market. \nFrom spatial audio integrations and scent-marketing tactics to the high-stakes world of real-time dynamic ticket-yield algorithms\, this is your ultimate behind-the-scenes pass to the future of experiential branding. \n🎯 Who Is This For?\nThis isn’t just for traditional tech marketers—experiential design touches every single modern business. This room is built for: \n\nCreative Directors & Event Producers who want to build unforgettable physical brand activations.\nPR Specialists & Brand Managers looking to generate massive organic social currency.\nHospitality & Tourism Marketers striving to capture both transient tourists and loyal local residents.\nUX/UI Designers & Tech Enthusiasts curious about how digital design merges with real-world\, physical spaces.\n\n🎯 What You’ll Walk Away With:\nWe design our luncheons so you leave with a filled notebook and actionable ideas. By attending\, you will learn: \n\nThe Biometric Edge: How to use multi-sensory marketing (sound\, scent\, touch) to create emotional core memories that bind consumers to a brand.\nThe Tech Blueprint: A peak under the hood of the spatial audio\, projection-mapping\, and hardware tech stacks driving immersive storytelling.\nPricing Psychology: How to implement dynamic ticketing algorithms to maximize guest capacity and drive revenue without alienating your audience.\nScale-Down Tactics: How to translate these multi-million dollar\, enterprise-level experiential concepts to fit a brand or budget of any size.\n\nMeet our Panelist\n\nMacKenzie Rollison aka Pineapple – Director of Local Activations and Partnerships at the Museum of Ice Cream \nWith over 10+ years as an accomplished and results-oriented sales and marketing executive\, with a background spanning both the Entertainment\, Attraction and Exhibition Consumer\, Group & Trade Sales Industry. Demonstrated expertise in recruiting\, nurturing\, and retaining high-performing teams within challenging and competitive markets. Strengths in data analysis and a dynamic leader known for motivating teams and cultivating strategic relationships to drive key business initiatives\, with a specialized focus on growth strategy and optimizing team efficiency for enhanced revenue outcomes. \nThank you to ur Sponsor!\n\n🎟️ Secure Your Seats!
URL:https://tech.vegas/event/immersive-vegas-experiential-marketing-tech-stacks/
LOCATION:Fogo de Chao\, 360 E Flamingo Rd Las Vegas\, NV 89169 United States
CATEGORIES:Business
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DTSTART;TZID=America/Los_Angeles:20260604T113000
DTEND;TZID=America/Los_Angeles:20260604T130000
DTSTAMP:20260531T030139Z
CREATED:20260531T030139Z
LAST-MODIFIED:20260531T030139Z
UID:10007108-1780572600-1780578000@tech.vegas
SUMMARY:Tourism in Transition
DESCRIPTION:Tourism in Transition: The Future of Las Vegas\nLas Vegas is no longer just the world’s playground—it’s the world’s laboratory for the future of tourism. From the groundbreaking of major league stadiums to the rise of AI-driven guest experiences\, the “Vegas Brand” is undergoing its most significant transformation in a generation. \nJoin AMA Las Vegas for our final luncheon of the 2025-2026 season as we explore Vegas 2.0. We’re bringing together a diverse panel of visionaries to discuss how the city is balancing its iconic legacy with a future defined by the “Vibe Economy\,” global sports migration\, and hyper-personalized hospitality. \nThis is our “Championship Season” finale! We’ll be celebrating our year-end wins\, highlighting our “Bridging the Gap” successes with UNLV\, and providing an exclusive first look at the 2026-2027 “High Life” board and vision. \nThis session is designed to provide actionable insights for marketers across all sectors (Hospitality\, Tech\, Agency\, and Small Business). Our panel will tackle: \n\nThe Experience Pivot: How brands are shifting marketing spend from traditional media to “Immersive Activations” that drive global social currency.\nThe Sports Migration: With the A’s\, Raiders\, and F1 now permanent fixtures\, how is the “Sports Capital” title changing the way we market to both the local resident and the international tourist?\nHospitality Tech & AI: From “AI Concierges” to data-driven loyalty\, how the Strip is using technology to make the “High Life” accessible and personalized for every guest.\nCultural Intelligence: Marketing to a more diverse\, global traveler—how Las Vegas is evolving its messaging to be more inclusive and representative of the “New Majority.”\nLegacy vs. Landscape: How classic Vegas icons are reinventing themselves to stand out in an increasingly crowded and tech-forward landscape.\n\nMeet Our Moderator\nStay tuned for an amazing moderator! \nMeet Our Panelists\n\nEric Eisenberg – Casino Marketing Executive\, Park MGM \nWith over 25 years of dynamic experience in the hospitality and casino industries\, Eric has made a significant impact in various leadership roles. He previously served as the Regional Director of Hotel Operations for Boyd Gaming in Las Vegas. Eric’s expertise extends to leading hotel operations for resorts in Florida and regional casinos in Louisiana\, showcasing his versatility and commitment to excellence. \nEric also has extensive experience as a Casino Marketing and Player Development Executive at The Venetian\, Harrah’s\, Caesars Palace\, and Hard Rock. Most recently\, he returned to the MGM Resorts family at Luxor\, Park MGM and NoMad\, further solidifying his reputation as a leader in the industry. \nA proud graduate of the Harrah College of Hospitality at UNLV\, Eric continues to give back to his alma mater as the President of the Hotel Alumni Association. In his spare time\, Eric and his wife Stacey enjoy traveling\, cruising\, and are avid foodies\, binge-watching great shows and movies and attending live concerts. \n\n\n \nCici Zhang is the CEO of Elite Displays and Yaham LED US\, a second-generation\, family-run company that has quietly become the primary force behind the visual evolution of the Las Vegas Strip. A Las Vegas native\, CCSD alum\, and graduate of UNLV’s Lee Business School\, Cici has spent the last six years transforming her family’s legacy from the first US distributor for Yaham LED into a premier\, fully integrated global solutions provider. \nUnder Cici’s leadership\, her company has captured a dominant 65% market share of large-scale LED installations in the local market. Her portfolio includes the city’s most ambitious digital landmarks\, most notably the revolutionary Resorts World digital landscape\, the massive LINQ Promenade Pylon Marquee\, and the Hard Rock Cafe’s iconic digital exterior and custom LED guitar. Her work defines the guest experience at world-class properties including Encore\, Wynn\, The Venetian\, and the Forum Shops. \nBeyond the neon of Nevada\, Cici’s influence extends worldwide\, powering high-impact environments for the Vancouver Canucks (NHL)\, Vanderbilt University\, and premier retail destinations like Scottsdale Fashion Square. As a prominent female AAPI leader\, Cici is redefining the intersection of technology and storytelling. By offering turnkey\, highly customized LED environments\, she has positioned Elite Displays at the forefront of experiential innovation\, shaping how global destinations engage audiences through the future of light and motion. 
URL:https://tech.vegas/event/tourism-in-transition/
LOCATION:Fogo de Chao\, 360 E Flamingo Rd Las Vegas\, NV 89169 United States
CATEGORIES:Business
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20260507T113000
DTEND;TZID=America/Los_Angeles:20260507T130000
DTSTAMP:20260501T023105Z
CREATED:20260501T023105Z
LAST-MODIFIED:20260501T023105Z
UID:10007048-1778153400-1778158800@tech.vegas
SUMMARY:Gen Z and Millennials: Understanding the Next Generation of Consumers
DESCRIPTION:The “Next Generation” is no longer just a future projection—they are the primary spenders\, tastemakers\, and trendsetters in the Las Vegas market. Join AMA Las Vegas for an interactive mixer and high-stakes panel discussion as we dive into the psychology\, digital habits\, and values-based decision-making of Gen Z and Millennials. \nWhether you’re marketing a global resort\, a local sports franchise\, or a boutique consultancy\, understanding these “experiential-first” generations is the key to winning in 2026. \nMeet Our Moderator\n\nEspen Hild is the current Co-President of UNLV American Marketing Association (AMA)\, an award-winning and top-ranking AMA chapter internationally\, and is a senior at UNLV majoring in Real Estate and minoring in Finance\, graduating in Spring 2026. Espen currently works in commercial real estate brokerage at MDL Group\, combining marketing\, business\, and finance skills learned during his time at UNLV. \nWorking with business owners and retail property owners has given Espen a unique perspective on consumer behavior\, specifically through the effect it has on demand for commercial real estate and the built environment. Changing consumer behaviors\, especially with younger generations\, are forcing retailers to adapt quickly\, and as someone who is in Gen-Z himself\, Espen has seen firsthand what the next generation of consumers demands in the current marketing and overall business landscape. \nA native Nevadan\, being born in Reno\, Espen moved to Mesquite in 2018 and has been in Clark County ever since. Espen has been involved with both UNR & UNLV AMA\, transferring to UNLV for Fall 2023 and immediately joining UNLV AMA’s board as Vice President of Professional Development\, and is the Founder & Managing Director of UNLV AMA’s Mentorship Program\, which provides students the opportunity to be mentored by the top business professionals in Las Vegas. \nOutside of work\, Espen is an avid and competitive tennis player and enjoys staying active through sports\, reflecting the discipline\, focus\, and competitiveness he brings to his professional career. Espen also enjoys reading about Las Vegas history and gives tours of the Las Vegas Strip and Downtown Las Vegas\, taking pride in being a resident of the greatest city in the world – Las Vegas! \nMeet Our Panelists\n\nRamhae Andrea Awit is a marketing student at the University of Nevada\, Las Vegas and the current Co-President of UNLV American Marketing Association. Originally from Saipan in the Northern Mariana Islands\, Ramhae moved to Las Vegas to pursue higher education and expand her opportunities. \nShe works in professional sports marketing\, helping drive brand expansion and support market integration during a defining chapter for Las Vegas athletics. Through internship experiences at Allegiant Stadium\, the Las Vegas Aces\, and the Las Vegas Convention and Visitors Authority\, Ramhae has developed a strong foundation in live event marketing and destination branding. Recently\, she joined the Athletics and assists with marketing project coordination\, contributing to strategic initiatives as the franchise builds its presence in Southern Nevada. \nBeyond her professional work\, Ramhae is passionate about mentorship\, representation\, and creating spaces where women and students of color feel empowered in business. Grounded in creativity and discipline\, Ramhae finds joy in fitness\, dance\, floral art\, and community-building\, bringing both heart and strategy into every room she enters. \n\n\n \nDanielle Perea is the founder and CEO of Golden Hour Co. Digital Agency\, an integrated marketing agency based in Las Vegas with clients coast to coast. With a background in corporate casino and hospitality marketing\, Danielle brings an operator’s perspective to modern marketing strategy. Through Golden Hour Co.\, she helps businesses align positioning\, digital marketing\, content\, paid media\, and public relations into integrated systems designed to drive real business growth. \n\n\n \nLauralie Levy is a marketing executive\, entrepreneur\, and founder of Crowd Siren\, a Las Vegas-based marketing consultancy known for helping brands grow through strategic storytelling and digital innovation. With more than 15 years of experience across startups\, corporate teams\, and high-growth companies\, she has led award-winning marketing initiatives and managed multimillion-dollar marketing budgets. \nLauralie is a frequent speaker on marketing\, entrepreneurship\, and brand strategy\, and has been featured at conferences\, including speaking for PRSA\, at UNLV\, Digital Marketing World Forum\, Digital Summit\, and LeadsCon. Known for her energetic stage presence and practical insights\, she helps marketers rethink how brands connect with audiences in an increasingly noisy digital world.
URL:https://tech.vegas/event/gen-z-and-millennials-understanding-the-next-generation-of-consumers/
LOCATION:Fogo de Chao\, 360 E Flamingo Rd Las Vegas\, NV 89169 United States
CATEGORIES:Business
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