Is your CPG startup’s financial foundation strong enough to withstand growth challenges?

Join Finaloop’s Jacob Becker for an essential deep dive into profit and loss statements tailored specifically for CPG brands.

In this interactive webinar, you’ll discover the critical P&L mistakes that silently erode margins in CPG businesses and gain actionable strategies to transform your financial reporting from a confusing obligation into your most powerful decision-making tool.
Learn how to properly classify expenses, track gross margin trends, and accurately account for the complex world of trade spend and chargebacks that are unique to CPG.

Armed with Finaloop’s exclusive benchmark data from across the CPG industry, you’ll walk away understanding exactly how your financial performance compares to similar brands and what specific metrics you should be targeting at your stage.

Whether you’re pre-revenue or scaling rapidly, this session will provide the financial clarity needed to make confident decisions that protect your margins and accelerate profitable growth.

About Jacob Becker

Head of Ecosystem Education in Finaloop. 9+ years in tax, law, and finance – Jacob, a licensed attorney and CPA, practiced law and accounting at big-law and big4, and worked as a CFO and lead investor for other startups before joining Finaloop in 2024. Jacob holds an LLB in law and accounting (Magna Cum Laude).

About Will Finkelstein

CFO at Yamamotoyama USA. 15+ years in strategic finance and operations – William, a seasoned financial leader, has held roles across corporate finance, operations, and strategy in both emerging and established companies. Before joining Yamamotoyama in 2023, he served as CFO and advisor to multiple food and CPG brands. William holds a degree from NYU Stern School of Business.

About Finaloop

Finaloop provides an accounting solution built specifically for e-commerce brands. Leveraging AI and a team of ex-big4 accounting experts, it automates bookkeeping by integrating with stores, payment processors, and banks. Replacing traditional firms and generic software, Finaloop delivers accurate, tax-ready books 

Finaloop offers an accurate eCommerce accounting service you can finally trust. Its system models expert financial thinking, transforming financial reporting from a burden to a growth driver. Users gain up-to-date insights into profit, loss, and cash flow, enabling informed decisions. Finaloop aims to simplify financial management, allowing e-commerce owners to focus on scaling their businesses.

About Startup CPG

Startup CPG is the biggest community in the world for emerging brands. We have 25k+ Slack members, produce the #1 podcast in CPG, host 100+ events per year, and are the #1 education hub for brands trying to improve our CPG ecosystem. It’s free — join today!

Instagram: @startupcpg